WHO WE ARE SERVICES RESOURCES




Most recent stories ›
AgroInsight RSS feed
Blog

Marketing something nice April 15th, 2018 by

vea la versión en español a continuación

I’ve always been impressed by the way Bolivians adapt creatively to new situations. The other day Ana and I went to a farmers’ fair in the small town of Colcapirhua, near Cochabamba. The fair was due to be held in the charming main square of the town. Paved in flagstones, closed to through traffic and with steps leading up to a small church it would have been a delightful venue. But local townspeople were already there, angrily but peacefully protesting about alleged corruption in their town council.

The protesters were there to stay, so the farmers moved their fair two blocks south, where they strung out their stands on an empty side lane along the main highway between Cochabamba and La Paz. It was less picturesque, but there were more potential customers passing by.

The farmers selling goods represented organized groups from all regions of Bolivia. The fair was actually part of the annual meeting of the National Soils Platform, which had chosen “fair trade” as its annual theme. As we moved up the line of stalls, the farmers were keen to sell us a wide range of goods that were not only high quality, but also unique, such as strawberries from the valleys of Santa Cruz, oven dried to sweet perfection.

Coffee growers from the Amazon (parts of which are cool enough for coffee) had brought little plastic bags of coffee seed. “Ready to plant!” they exclaimed, eager to encourage other farmers to start growing their own coffee. Cacao farmers from the Beni had bitter, white and milk chocolate. There was real pleasure in buying chocolate from the people who had made it from the cacao beans that they grew themselves.

There were tiny puffed grains of amaranth (ready to eat like cold cereal), fresh cherimoyas (a native fruit—but of a small, sweet variety that is now hard to find). Some farmers from Chuquisaca had a local variety of chilli that was so hot, it is called “la gran putita (the great little whore)”. We had to buy some.

There was traditional food, like an aged cow’s cheese from the warm valley of Comarapa. It tasted marvelous, but the smell of cow was not for beginners.

What struck me the most was how many of the products were new, and inventive. Things you wouldn’t find in the supermarket in Cochabamba, such as dried apples, preserved peaches still on the stone (moist and sweet but with no sugar added). Quinoa and wheat were packed in neat plastic bags, with labels, ready to make into soup.

We have said in a previous blog that smallholders with attractive products struggle to produce equally attractive labels, which by law often have to list ingredients. Here, the chocolate was wrapped in handsome paper with a printed label.

My favorite was the apple vinegar, in recycled Mexican beer bottles. The farmers had covered the beer label with a new paper one, proudly explaining that this vintage was made from just three ingredients: organic apples, raw cane sugar with no additives, and water. The bottles were neatly sealed with bright yellow bottle caps.

Most of these farmers’ associations have received support, often from their parish priest or from Church-sponsored NGOs, some with volunteers from Europe and elsewhere. Outside help in manufacturing and packaging had clearly contributed to the quality of the goods, but the farmers were self-motivated to sell their goods. Agriculture is in large measure about producing something to sell.

Although this was an event on fair trade, there was no mention of being certified as fair trade. One speaker the first day had mentioned some of the hurdles that keep smallholders from being able to qualify for fair trade certification, and this group had readily agreed with her.

This group of smallholders certainly understood one basic idea, marketing means you must have something nice to sell: attractive, high quality and well presented. Farmers across the globe deserve a fair price for their products, and smart marketing helps to achieve this.

Related blogs

Food for outlaws (on labels for homemade products)

And some stories on chocolate:

Chocolate evolution

Congo cocoa

Out of the shade

Farewell coca, hello cocoa

Related videos

Coffee: group organization

 

ALGO BONITO PARA VENDER

por Jeff Bentley, 15 de abril del 2018

Los bolivianos siempre me han impresionado con su habilidad de adaptarse creativamente a las nuevas situaciones. El otro día fui con Ana a una feria agrícola en el pueblito de Colcapirhua, cerca de Cochabamba. La feria tenía que realizarse en la linda plaza del pueblo. Enlozada, cerrada al tráfico de autos y con una capilla sobre una colina, hubiera sido un lugar encantador. Pero algunos vecinos del pueblo ya estaban allí, protestando pacíficamente pero molestos contra la supuesta corrupción de sus concejales.

La protesta no se movía, así que los agricultores trasladaron su feria dos cuadras al sur, donde colocaron sus carpas en una fila en un camino vacío al lado de la carretera principal entre Cochabamba y La Paz. El lugar no era tan pintoresco, pero sí había más compradores que pasaban a pie.

Los agricultores representaban a grupos organizados de todas las regiones de Bolivia. En realidad, la feria era parte de la reunión anual de la Plataforma Nacional de Suelos, que había escogido a “comercio justo” como su tema anual. Al caminar por los puestos, los agricultores estaban con ganas de vender una amplia gama de productos que no solamente eran de buena calidad, pero también únicos, como las frutillas (fresas) de los valles de Santa Cruz, secadas a la perfección en horno.

Caficultores de la Amazonía (partes de la cual son tan frescas que se puede cultivar café) habían traído bolsitas de semilla de café. “¡Listo para el almácigo!” exclamaron, felices de animar a otros a producir su propio café. Productores del Beni tenían chocolate amargo, blanco y con leche. Dio gusto comprar chocolate de la gente que lo hizo, a partir de granos de los cacao que ellos mismos cosecharon.

Habían pipocas de amaranto. Habían chirimoyas (un fruto nativo—pero de una dulce variedad pequeña que cuesta encontrar). Algunos de Chuquisaca tenían una variedad local de ají tan picante que le llamaban “la gran putita”. Había que comprar un poco.

También había comida tradicional, como un queso añejo de leche de vaca del valle bajo de Comarapa. El sabor era maravilloso, pero el olor a vaca no era para principiantes.

Lo que más me impresionó era que muchos de los productos eran nuevos e innovadores. Cosas que no se encuentran en el supermercado de Cochabamba, como manzanas secas, duraznos preservados con la pepa (húmedos y dulces sin azúcar agregado). Quinua y trigo en bolsas impresas con etiquetas ya estaban listos para hacer sopa.

En un blog previo hemos dicho que los campesinos luchan para hacer etiquetas dignas de sus lindos productos. Por ley las etiquetas tienen que describir los ingredientes. Por ejemplo el chocolate estaba envuelto en un papel hermoso con una etiqueta impresa.

Mi favorito era el vinagre de manzana, en botellas recicladas de cerveza mexicana. Los agricultores habían tapado la etiqueta original con una de papel, orgullosamente explicando que esta vendimia se hacía únicamente a partir de tres ingredientes: manzanas orgánicas, chancaca pura, y agua. Las botellas llevaban una tapa metálica de amarillo brillante.

La mayorĂ­a de esas asociaciones rurales han recibido apoyo, a menudo de su parroquia o de ONGs vinculados a la Iglesia, algunos con voluntarios de Europa y otros lados. La ayuda de forasteros en la manufactura y el envase sĂ­ habĂ­a contribuido a la calidad de los bienes, pero los agricultores estaban auto-motivados a vender sus productos. La agricultora en gran medida se trata de producir algo para vender.

A pesar de que el evento se trataba del comercio justo, no había mención de hacerse certificar como comercio justo. Una expositora el primer día mencionó varios de los obstáculos que previenen que los campesinos puedan certificarse, y este grupo había estado plenamente de acuerdo con ella.

Estos campesinos organizados tenĂ­an bien claro que el comercio consiste en tener algo bonito para vender: atractivo, de alta calidad y bien presentada. Las familias campesinas en todo el mundo merecen un precio justo por sus productos, y el mercadeo inteligente les ayuda a lograrlo.

Blogs relacionados

Comida contra la ley (sobre etiquetas para productos populares)

Y algunos relatos sobre el chocolate:

Chocolate evolution

Congo cocoa

Out of the shade

Farewell coca, hello cocoa

Videos relacionados

El café: constitución de agrupaciones

Share on FacebookTweet about this on Twitter

Malawi calling January 21st, 2018 by

Written with Ronald Kondwani Udedi

I was at home in Bolivia when I got a surprise call from southern Africa. “I’m a chilli farmer in Malawi; you’ve been to my house,” said the confident voice on the other end, before the caller ran out of credit and the faint, crackling connection was suddenly cut off.

But the caller, Lester Mpinda, was not easily discouraged. In the time it takes to walk to the village shop and buy a scratch card, he was back on the phone. “I’ve made a lot of profit from chilli,” he said. Then the call was cut off again.

I remembered Mr. Mpinda well. Malawian media expert Ronald Udedi and I had visited Mr.Mpinda’s garden in September of 2016, in Mwanza, southern Malawi, where he showed us how he had started growing local chillies from seed he bought in the market after watching the videos on a DVD. I wanted to learn more, but the phone connection was too poor to chat. Instead, I contacted my friend Ronald on social media and asked him to find out more.

Ronald filled me in on the rest of Mr. Mpinda’s story. Shortly after our visit to his farm in 2016, Ronald and I made a short video on Mr. Mpinda. Access Agriculture then invited Mr. Mpinda to share his story at a meeting with partner organizations in Lilongwe, the capital city of Malawi. I couldn’t attend, but I was a little apprehensive about the outcome, thinking that the event might distract Mr. Mpinda from his everyday work on the farm. I couldn’t have been more wrong.

At the meeting, Mr. Mpinda met Mr. Dyborn Chibonga, then the head of Nasfam (National Smallholder Farmers’ Association). Mr. Chibonga put Mr. Mpinda in touch with the nearest Nasfam extension agent in Mulanje, who later visited the farm and gave Mr. Mpinda some seed of bird’s eye chilli, the variety used to make tabasco-style hot sauce. The slender red bottles of hot sauce are a common sight on Malawian tables and the dried chilli is exported to food-makers in Europe and elsewhere.

Chilli seed is really small, and a little bit goes a long way, so Mr. Mpinda decided to share his generous gift from Nasfam with his neighbors. Mr. Mpinda started a chilli club with 12 members, of whom eight were women. He showed the club members how to plant the chilli, gave them seed, and once or twice a week he invited the club to his home to show them the chilli videos in Chichewa, the local language. Each member learned more about growing and drying this crop, which was entirely new to them. The club members created a chilli demonstration garden, where they tried out what they saw in the videos.

When the club had a stock of dried chillies, they phoned the Nasfam extension agent, who came from Mulanje, where Nasfam has a factory for making hot sauce. The agent bought 160 kilos of chilli from the individual club members, paying 2,500 Kwacha ($3.50) per kilogram, twice the price of tobacco which is number one export crop. The Nasfam agent left more seed.

Other friends and neighbors who heard of this success asked to join the club. Mr. Mpinda graciously welcomed them and now there are 80 members growing chilli and learning about the crop from the videos.

As Ronald puts it, “the most important thing (that started this new enterprise) was the DVD with the chilli videos. Mr. Mpinda and his friends watched it to learn about everything, from taking care of the nursery beds to transplanting and harvesting.” The videos meant that farmer didn’t have to rely on visits from extension agents, whose time and travel budgets are limited.

For many years only one company, NALI, made hot sauce in Malawi, but now there are over 10. Malawi is now enjoying a kind of chilli boom.  Mr. Mpinda’s story shows that smallholders can independently identify and respond to market openings. Peasant farmers are always open to new opportunities and eager to try useful innovations. I have no idea how long the chilli boom in Malawi will last, but agriculture will never go out of style. As long as smallholders have buyers, seed and good information, they will be able to market quality produce.

Related blog stories

A hot plan

New crops for Mr. Mpinda

Winning the peace, with chilli and videos

Related videos

Hear Mr. Mpinda tell, in his own words, how he became a chilli farmer. Watch Ronald Udedi’s video

Videos on chilli

Watch the videos on how to grow and process chilli here

Videos in the languages of Malawi

All the videos hosted on www.accessagriculture.org are in English and at least one other language, including the following languages spoken in Malawi:

36 videos in Chichewa

7 videos in Tumbuka

13 videos in Yao

13 videos in Sena

Share on FacebookTweet about this on Twitter

Families, land and videos in northern Uganda January 14th, 2018 by

Enyang Bua Philips grew up in the remote Lira District of northern Uganda, an area which is only now emerging from the poverty and violence brought about by the war with the Lord’s Resistance Army. Philips studied agriculture in High School. Then he went on to earn a diploma in marketing. In 2016 he was one of the co-founders of the Lango Family Farmers’ Association, which he organized to help farmers with land, marketing and technical issues. The association has four staff and 569 members, including 333 women.

I asked Philips recently how he was able to encourage so many women to join the association. It wasn’t hard, he explained. The women were already organized in village-based, self-help groups, and when he told them about the advantages of belonging to a larger association, all of these groups and their members signed up.

Land grabbers are a serious threat to family farms in Uganda, where rural people are easily swayed by the promise of money. The land grabbing companies take land, strip it of its fertility by growing export crops, and then abandon the community. Philips and his colleagues teach the groups that they have the right to reject the land grabbers, who come to the villages promising money. “The land grabbers come in disguise,” Philips explains to the groups, telling them “There are no benefits, no money. (Not only do they make false promises), but when they go the land will be degraded and useless.”

Another way to protect the land is by ensuring that family farmers can benefit from it.

In March 2017, Philips read an article in the Farming Matters online magazine about the videos hosted on www.accessagriculture.org. He downloaded over 20 videos and has shown 10 of them to the members of the association. He takes his laptop to the villages. There is seldom electricity, so he uses his battery to show the video to groups of about 30 people. He starts by introducing the video; afterwards he explains and discusses it with the members.

Philips recently shared the video on managed regeneration of forests with several villages. Many of the local people were amazed to see crops growing among the trees. “Here people cut down all of the trees before planting a garden,” Philips told me over the phone.

While some of the Ugandan farmers still doubt the wisdom of growing trees and crops together, other local people have started experimenting with the idea. In each community, the Association helps people set up a demonstration plot, where they can try out innovations shown on the videos.

The farmer groups loved the videos on maize, on striga biology, and the one on mucuna, or velvet bean, a hardy legume that can be planted as a cover crop to regenerate degraded soils (such as the ones stripped by the land grabbers).

Mucuna seed can be hard to find in Northern Uganda, but these observant farmers quickly spotted wild mucuna growing on the edges of their fields. They are now gathering seed so they can plant it in damaged fields during the next rainy season, to see if they can bring some of their land back to life.

The internet is quickly spreading, but it will be a while before most farmers in Lira District are online. Meanwhile, a grassroots community organizer finds useful videos online, and shares them with groups of village farmers. That is one way that videos from the internet are reaching the most remote places.  This farmers’ association is not only helping farmers learn from videos, but also to understand the potential of the Internet as a source of knowledge.

Other blog stories about mucuna

The big mucuna

The big, bad beans

Other blog stories about northern Uganda

Winning the peace, with chilli and videos

Late night learning

The sesame cleaner

Watch videos in Luo

Luo is the language spoken in Lira and surrounding areas of Uganda and Kenya. Access Agriculture hosts 38 videos in the Luo language.

Share on FacebookTweet about this on Twitter

Food for outlaws December 24th, 2017 by

A law can have unintended consequences, as I learned recently at the national meeting of “Prosumidores” (producers + consumers) held in Cochabamba, Bolivia. This was the second annual meeting, to promote healthy, local food and family farming. The meeting brings together farmers and concerned consumers, and it was held in a grand old house in the city center. Half a dozen groups of organized farmers sat at tables in the entrance way, selling fresh chillies, local red apples, amaranth cookies, and some delicious whole wheat bread, little flasks of apple vinegar, among other unusual and wonderful products. A few had labels, but none had a list of their ingredients or nutritional qualities.

When the presentations started in the main room, most of the farmers stayed outside where potential customers were still looking at the goods.

Inside the large hall, one of the talks was by a government lawyer. She gave a helpful explanation of law 453, on the consumers’ food rights, signed in 2013. And while it has been the law of the land for four years, many consumers are unaware of it. Law 453 is a complex piece of legislation which aims to promote safe and healthy food and includes interesting bits such as “promoting education about responsible and sustainable consumption.” But the lawyer caught the most attention when she explained that the law required all food to have a label, listing the ingredients and the nutritional characteristics of the food.

That is when a perceptive woman from the audience rose to make a statement. “I’m opening a shop to sell agro-ecological foods, but if I adhere strictly to this law I won’t be able to buy products from the kinds of people who are selling just outside this door.”

There was a moment of stunned silence, because it was true. Few smallholders can design and print a label listing the nutritional qualities of their products. (For example, I bought some fresh, delicious whole-wheat bread at the meeting. Many people could write a list of ingredients in a home-made product like bread, but would not know how to list the calories or other nutritional qualities of the food).

The more food is regulated, the more difficult it will be for small producers to meet well-meaning standards. At this event, lawyer was unable to answer the storekeeper’s question. It seemed as if no one had noticed the potential legal difficulties for smallholders (even organized ones) to sell packaged food.

This law was written to keep consumers safe, and it was certainly never intended to prevent smallholders from selling their produce directly to consumers; organized peasant farmers are a key constituency of the current government. The anti-smallholder bias was simply an unintended consequence of the law, a bit of thoughtlessness.

In Bolivia many people still sell food on street corners and in open air markets. Bolivian laws are often statements of high ideals, but enforcement can be light, which in this case is a blessing in disguise. This law may yet have time to evolve so that it protects farmers as well as consumers.

Further viewing

Watch some videos that encourage farmers to produce safe, healthy food for market:

Turning honey into money

Making fresh cheese

Managing aflatoxins in groundnuts

Keeping milk clean and fresh

And many others on www.accessagriculture.org

COMIDA CONTRA LA LEY

Una ley puede tener consecuencias imprevistas, como aprendĂ­ recientemente en la reuniĂłn nacional de “Prosumidores” (productores + consumidores) celebrada en Cochabamba, Bolivia. Esta fue la segunda reuniĂłn anual para promover la comida saludable y la agricultura familiar local. La reuniĂłn reĂşne a agricultores y consumidores interesados, y se llevĂł a cabo en una gran casa antigua en el centro de la ciudad. Media docena de grupos de campesinos organizados se sentaron en mesas en la entrada, vendiendo ajĂ­ fresco, manzanas rojas locales, galletas de amaranto y un delicioso pan de trigo integral, pequeños frascos de vinagre de manzana, entre otros productos inusuales y maravillosos. Algunas tenĂ­an etiquetas, pero ninguna tenĂ­a una lista de sus ingredientes o de sus cualidades nutricionales.

Cuando las presentaciones comenzaron en la sala principal, la mayorĂ­a de los agricultores se quedaron afuera, donde los clientes potenciales seguĂ­an mirando los productos.

Dentro del gran salĂłn, una de las charlas fue realizada por una abogada del gobierno. Dio una explicaciĂłn Ăştil de la Ley 453, sobre los derechos alimentarios de los consumidores, firmada en 2013. La ley si tiene cuatro años, pero muchos consumidores no la conocen. La Ley 453 es una ley compleja que tiene como objetivo promover alimentos seguros y saludables e incluye elementos interesantes como ” informar o difundir programas de educaciĂłn en consumo responsable y sustentable”. Pero la abogada más llamĂł la atenciĂłn cuando explicĂł que la ley exigĂ­a que todos los alimentos tengan una etiqueta, con los ingredientes y las caracterĂ­sticas nutricionales de los alimentos.

Fue entonces cuando una mujer perspicaz de la audiencia se levantĂł para hacer una declaraciĂłn. “Estoy abriendo una tienda para vender alimentos agroecolĂłgicos, pero si yo sigo estrictamente a esta ley no podrĂ© comprar productos de como de las personas que están vendiendo justo afuera de esta puerta”.

Hubo un momento de silencio atónito, porque era cierto. Pocos campesinos pueden diseñar e imprimir una etiqueta que enumere las cualidades nutricionales de sus productos. (Por ejemplo, compré un pan fresco y delicioso de trigo integral en la reunión. Muchas personas podrían escribir un listado de los ingredientes de un producto casero como el pan, pero no sabrían cómo enumerar las calorías u otras cualidades nutricionales de la comida).

Cuanto más se regulen los alimentos, más difícil será para los pequeños productores cumplir con esos estándares bien intencionados. En este evento, la abogada no pudo responder a la pregunta de la mujer que abriría una tienda. Parecía que nadie había notado las posibles dificultades legales para los pequeños agricultores (incluso los organizados) para vender alimentos empaquetados.

Esta ley fue escrita para la seguridad de los consumidores, y por supuesto nunca pretendió evitar que los pequeños productores vendan sus productos directamente a los consumidores; los campesinos organizados son un electorado clave del gobierno actual. El prejuicio contra los pequeños propietarios era simplemente una consecuencia involuntaria de la ley, un poco irreflexiva.

En Bolivia, mucha gente aĂşn vende alimentos en las esquinas de las calles y en mercados al aire libre. Las leyes bolivianas a menudo son declaraciones de altos ideales, pero la aplicaciĂłn de la ley puede ser leve, lo que en este caso es una bendiciĂłn disfrazada. Esta ley aĂşn puede tener tiempo de evolucionar para proteger tanto a los agricultores como a los consumidores.

Para ver más

Vea algunos videos que alientan a los agricultores a producir alimentos seguros y saludables para el mercado:

Producir tarwi sin enfermedad

Manejo de aflatoxinas en el manĂ­

Guardemos bien el maĂ­z

La miel es oro

Share on FacebookTweet about this on Twitter

The joy of business July 16th, 2017 by

Vea la versión en español a continuación

On the 29th of June in Cochabamba, I watched as 39 farmers’ associations met with 183 businesses, in a large, rented ballroom, where tables just big enough for four were covered in white tablecloths and arranged in a systematic grid pattern.

cacao y árbolesAll day long the farmers and entrepreneurs huddled together, in 25-minute meetings, scheduled one after the other, for as many as 15 meetings during the day, as the farmers explained the virtues of products like aged cheeses, shade-grown cacao, and bottled mango sweetened with yacón (an Andean tuber). Some businesses had come to buy these products, but others were there to sell the farmers two-wheeled tractors and other small machines.

mango en alĂ­mbar de yacĂłnEach association or business had filled out a sheet listing their interests and products. The organizer used computerized software to match up groups by interest, and set a time for the meetings. The time was tracked by a large, computerized clock, projected onto the wall.

At the end of each of the 25 minute meetings, each table filled out a one-page form stating if they had agreed to meet for another business deal (yes, no, maybe), and if so when (within three months, or later), and the amount of the probable deal. By the end of the day, the farmers and the business people had agreed to do business worth 56 million bolivianos, equivalent to $8.2 million.

Business representatives came from five foreign countries: Belgium, Peru, the Netherlands, Spain, and Argentina, to buy peanuts and other commodities. But most of the buyers and sellers were from Bolivia and only 6% of the trade was for export.

The meeting was self-financed. Each farmer’s group paid $45 to attend and each entrepreneur paid $50. This is the ninth annual agro-business roundtable, so it looks like an institution that may last.

Business is a two-way street. For example, one innovative producer of fish sausages made deals to sell his fine products to hotels and supermarkets, but he also agreed to buy a machine to vacuum pack smoked fish, and another deal to buy trout from a farmers’ association.

la boletaWith over 400 people lost in happy conversation on the ballroom floor, I barely noticed the three staff-members on the side, sitting quietly at a table, typing up each sheet from each deal, using special software which allows the statistics to be compiled in real time. This will also help with follow-up. Two months after the roundtable, professionals from Fundación Valles will ring up the group representatives with a friendly reminder: “You are near the three month mark when you agreed to meet and buy or sell (a given product). How is that coming?”

Miguel Florido, facilitator, explained that in previous years the roundtable brought in $14 million in business, but that was mostly with banks and insurance companies, signing big credit deals, or insurance policies. Now the money amount has dropped a bit, but people are buying and selling tangible, local products, which is what the farmers want. It can be difficult and time-consuming for smallholders and entrepreneurs to meet each other, but with imaginative solutions buyers and sellers can connect.

Acknowledgment: this roundtable was organized by FundaciĂłn Valles and Fundesnap.

LA ALEGRĂŤA DEL NEGOCIO

El 29 de junio en Cochabamba, observé mientras 39 asociaciones de agricultores se reunieron con 183 empresas en un salón de eventos, lleno de mesas que eran el tamaño perfecto para cuatro personas.

cacao y árbolesTodo el día los agricultores y empresarios se juntaron, en reuniones de 25 minutos, hasta 15 reuniones durante el día, donde los productores explicaban las bondades de productos como quesos añejos, cacao producido bajo sombra, y frascos de mango endulzados con yacón (un tubérculo andino). Algunas empresas vinieron para comprar esos productos, mientras otros estaban en plan de vender motocultores y otras pequeñas máquinas a los agricultores.

mango en alĂ­mbar de yacĂłnCada asociaciĂłn o empresa habĂ­a llenado una hoja detallando sus intereses y sus productos. El organizador usĂł software computarizado para juntar los grupos segĂşn sus intereses y fijar una hora para sus reuniones. La hora se controlaba con un reloj grande y computarizado que se proyectaba a la pared.

Al final de cada una de las reuniones de 25 minutos, cada mesa llenaba un formulario indicando si habían quedado en volver a reunirse para hacer negocios (sí, no, tal vez), y cuándo (dentro de tres meses, o más tarde), y el monto probable del trato. Al fin del día, salió que los agricultores y las empresas habían fijado tratos por un valor de 56 millones bolivianos, equivalente a $8.2 millones.

Asistieron empresas de cinco países extranjeros: Bélgica, Perú, Holanda, España, y la Argentina, para comprar maní y otros productos. Pero la mayoría de los vendedores y compradores eran bolivianos y solo 6% de la venta era para exportar.

La reuniĂłn era auto-financiada. Cada asociaciĂłn de agricultores pagĂł $45 para asistir y cada empresa pagĂł $50. Esta es la novena rueda anual de agro-negocios, asĂ­ que parece que es una instituciĂłn duradera.

El negocio es una calle de dos sentidos. Por ejemplo, un productor innovador de chorizos de pescado quedó en vender sus finos productos a hoteles y supermercados, pero también compró una máquina para embalar su pescado ahumado al vacío, e hizo un acuerdo para comprar trucha de una asociación de productores.

la boletaCon más de 400 personas felices, bien metidas en charlas en el salón, pasan desapercibidos tres miembros del equipo a un lado, sentados en una mesa, pasando a máquina las hojas escritas a mano en cada una de las reuniones. Las tres personas usan un software especial que permite compilar las estadísticas ese rato. Los datos ayudarán con el seguimiento. Dos meses después de la rueda, profesionales de Fundación Valles llamarán a los representantes de los grupos para hacerles recuerdo: “Ya casi son tres meses desde que quedaron en volver a reunirse para comprar (o vender) su producto ¿cómo van con eso?”

Miguel Florido, facilitador, explica que en los años previos, la rueda trajo hasta $14 millones en negocios, pero mayormente con bancos y aseguradoras, firmando contratos para créditos o seguros. Actualmente se mueve un poco menos de dinero, pero la gente vende y compra productos tangibles, locales, que es lo que los agricultores quieren.

Agradecimiento: La rueda de agro-negocios se organizĂł por FundaciĂłn Valles y Fundesnap.

Share on FacebookTweet about this on Twitter

Design by Olean webdesign